En antirøykeorganisasjon i Frankrike har lansert en kampanje rettet mot unge som anvender billedtyper fra pornografien. Flere reagerer sterkt på blandingen.

But the reaction on the Web site of Droits des Non-fumeurs has been mixed. One comment read, «The campaign trivializes sexual abuse — worse, it implies guilt on the part of the abused.»

Florence Montreynaud, the president of La Meute des Chiennes de Garde, or the Pack of Female Watchdogs, which opposes symbols of sexual violence in films and advertising, called the ads «unbearable» and said «what is most shocking is the banalization of sexual violence.»

She is a feminist, she said, and a longtime member of Droits des Non-fumeurs. «But it is terrible to represent in the public space this kind of image restricted to pornography,» she added. «I’m appalled. It’s a poverty of imagination. When people have no ideas, they use female bodies.»
The president of Droits des Non-fumeurs, Gérard Audureau, said the campaign was started after being viewed favorably by high school students. For 18 years, he said, «we did it gently, on the health aspect, with deteriorated lungs, but young people feel invincible, immortal.»

The newspaper Le Parisien quoted him as saying: «Using sex is a way to get their attention. And if it’s necessary to shock, let’s shock.»

French Ad Shocks, but Will It Stop Young Smokers?