We have seen that the real meaning of the greengrocer’s slogan has nothing to do with what the text of the slogan actually says. Even so, this real meaning is quite clear and generally comprehensible because the code is so familiar: the greengrocer declares his loyalty (and he can do no other if his declaration is to be accepted) in the only way the regime is capable of hearing; that is, by accepting the prescribed ritual, by accepting appearances as reality, by accepting the given rules of the game. In doing so, however, he has himself become a player in the game, thus making it possible for the game to go on, for it to exist in the first place.
If ideology was originally a bridge between the system and the individual as an individual, then the moment he steps on to this bridge it becomes at the same time a bridge between the system and the individual as a component of the system. That is, if ideology originally facilitated (by acting outwardly) the constitution of power by serving as a psychological excuse, then from the moment that excuse is accepted, it constitutes power inwardly, becoming an active component of that power. It begins to function as the principal instrument of ritual communication within the system of power.
The whole power structure (and we have already discussed its physical articulation) could not exist at all if there were not a certain metaphysical order binding all its components together, interconnecting them and subordinating them to a uniform method of accountability, supplying the combined operation of all these components with rules of the game, that is, with certain regulations, limitations, and legalities. This metaphysical order is fundamental to, and standard throughout, the entire power structure; it integrates its communication system and makes possible the internal exchange and transfer of information and instructions. It is rather like a collection of traffic signals and directional signs, giving the process shape and structure. This metaphysical order guarantees the inner coherence of the totalitarian power structure. It is the glue holding it together, its binding principle, the instrument of its discipline. Without this glue the structure as a totalitarian structure would vanish; it would disintegrate into individual atoms chaotically colliding with one another in their unregulated particular interests and inclinations. The entire pyramid of totalitarian power, deprived of the element that binds it together, would collapse in upon itself, as it were, in a kind of material implosion.
As the interpretation of reality by the power structure, ideology is always subordinated ultimately to the interests of the structure. Therefore, it has a natural tendency to disengage itself from reality, to create a world of appearances, to become ritual. In societies where there is public competition for power and therefore public control of that power, there also exists quite naturally public control of the way that power legitimates itself ideologically. Consequently, in such conditions there are always certain correctives that effectively prevent ideology from abandoning reality altogether. Under totalitarianism, however, these correctives disappear, and thus there is nothing to prevent ideology from becoming more and more removed from reality, gradually turning into what it has already become in the post-totalitarian system: a world of appearances, a mere ritual, a formalized language deprived of semantic contact with reality and transformed into a system of ritual signs that replace reality with pseudo-reality.
Yet, as we have seen, ideology becomes at the same time an increasingly important component of power, a pillar providing it with both excusatory legitimacy and an inner coherence. As this aspect grows ín importance, and as it gradually loses touch with reality, it acquires a peculiar but very real strength. It becomes reality itself, albeit a reality altogether self-contained, one that on certain levels (chiefly inside the power structure) may have even greater weight than reality as such. Increasingly, the virtuosity of the ritual becomes more important than the reality hidden behind it. The significance of phenomena no longer derives from the phenomena themselves, but from their locus as concepts in the ideological context. Reality does not shape theory, but rather the reverse. Thus power gradually draws closer to ideology than it does to reality; it draws its strength from theory and becomes entirely dependent on it. This inevitably leads, of course, to a paradoxical result: rather than theory, or rather ideology, serving power, power begins to serve ideology. It is as though ideology had appropriated power from power, as though it had become dictator itself. It then appears that theory itself, ritual itself, ideology itself, makes decisions that affect people, and not the other way around.
If ideology is the principal guarantee of the inner consistency of power, it becomes at the same time an increasingly important guarantee of its continuity. Whereas succession to power in classical dictatorship is always a rather complicated affair (the pretenders having nothing to give their claims reasonable legitimacy, thereby forcing them always to resort to confrontations of naked power), in the post-totalitarian system power is passed on from person to person, from clique to clique, and from generation to generation in an essentially more regular fashion. In the selection of pretenders, a new «king-maker» takes part: it is ritual legitimation, the ability to rely on ritual, to fulfill it and use it, to allow oneself, as it were, to be borne aloft by it. Naturally, power struggles exist in the post-totalitarian system as well, and most of them are far more brutal than in an open society, for the struggle is not open, regulated by democratic rules, and subject to public control, but hidden behind the scenes. (It is difficult to recall a single instance in which the First Secretary of a ruling Communist Party has been replaced without the various military and security forces being placed at least on alert.) This struggle, however, can never (as it can in classical dictatorships) threaten the very essence of the system and its continuity. At most it will shake up the power structure, which will recover quickly precisely because the binding substance-ideology remains undisturbed. No matter who is replaced by whom, succession is only possible against the backdrop and within the framework of a common ritual. It can never take place by denying that ritual.
Because of this dictatorship of the ritual, however, power becomes clearly anonymous. Individuals are almost dissolved in the ritual. They allow themselves to be swept along by it and frequently it seems as though ritual alone carries people from obscurity into the light of power. Is it not characteristic of the post-totalitarian system that, on all levels of the power hierarchy, individuals are increasingly being pushed aside by faceless people, puppets, those uniformed flunkeys of the rituals and routines of power?
The automatic operation of a power structure thus dehumanized and made anonymous is a feature of the fundamental automatism of this system. It would seem that it is precisely the diktats of this automatism which select people lacking individual will for the power structure, that it is precisely the diktat of the empty phrase which summons to power people who use empty phrases as the best guarantee that the automatism of the post-totalitarian system will continue.
Western Sovietologists often exaggerate the role of individuals in the post-totalitarian system and overlook the fact that the ruling figures, despite the immense power they possess through the centralized structure of power, are often no more than blind executors of the system’s own internal laws – laws they themselves never can, and never do, reflect upon. In any case, experience has taught us again and again that this automatism is far more powerful than the will of any individual; and should someone possess a more independent will, he must conceal it behind a ritually anonymous mask in order to have an opportunity to enter the power hierarchy at all. And when the individual finally gains a place there and tries to make his will felt within it, that automatism, with its enormous inertia, will triumph sooner or later, and either the individual will be ejected by the power structure like a foreign organism, or he will be compelled to resign his individuality gradually, once again blending with the automatism and becoming its servant, almost indistinguishable from those who preceded him and those who will follow. (Let us recall, for instance, the development of Husák or Gomulka.) The necessity of continually hiding behind and relating to ritual means that even the more enlightened members of the power structure are often obsessed with ideology. They are never able to plunge straight to the bottom of naked reality, and they always confuse it, in the final analysis, with ideological pseudoreality. (In my opinion, one of the reasons the Dubček leadership lost control of the situation in i968 was precisely because, in extreme situations and in final questions, its members were never capable of extricating themselves completely from the world of appearances.)
It can be said, therefore, that ideology, as that instrument of internal communication which assures the power structure of inner cohesion is, in the post-totalitarian system, some thing that transcends the physical aspects of power, something that dominates it to a considerable degree and, therefore, tends to assure its continuity as well. It is one of the pillars of the system’s external stability. This pillar, however, is built on a very unstable foundation. It is built on lies. It works only as long as people are willing to live within the lie.